Charles SchwabSchwab Live Daily

Most people love talking about financial management, and looking at charts and graphs, and stuff. Wait, we meant “don’t love.” Sorry about that. Regardless, it’s something we all SHOULD be looking at, so The Richards Group and The Charles Schwab team asked ATKPLN to create a graphics package that kicked off their daily web series Schwab Live with some “oomph” and a little “wha-POW!” And if we weren’t super clear- Schwab Live is all about financial management, charts and graphs.

The campaign is a visual analogy for all the intricate details that go into the stages of investment planning and financial growth. You’re smart, so we bet that jumped out at you right away.