Paramount Animation came to us to put an iconic twist on the already iconic Paramount Mountain Trademark. We knew it might be an uphill battle, but since this is the pinnacle of feature entertainment, we decided not to make a mountain out of a molehill. I mean… we’re at our peak.
So, we worked with concept designer Christopher Zibach (Captain Underpants: The First Epic Movie) to create a new approach that represents the studio to a new generation, across film, TV, and marketing. And by “new generation”, we mean the same generation of cinephiles who have already been watching the insane Paramount roster of content. Oh, and their kids too.