Oncor asked us to develop a PSA to educate kids from the ages of 4-11 on the dangers of downed power lines. Since we have the mentality of roughly a 10 year old, and we don’t like downed power lines, we knew just what to do.
We love toys, and kids love toys, so we created a world that felt like a play set you can touch, complete with vinyl figures, toy trucks, and playhouses.
We also worked with the good folks from Oncor to create real truck models from the CG files we created on the computer. Hey, did we mention that we like toys? Because we do. A lot.