Fossil “Big Tic”

Big Tic is basically a Y2K rave for your wrist. So when Fossil asked us to animate it, we went full mall-core.

And those pesky seconds? Totally digital, dudes. No ticking hands bossing you around - just retro numbers flashing like they’re in a TRL countdown.*

*The olds will understand that MTV reference.

The result? Unapologetically extra. Because if time’s gonna fly, you might as well enjoy it with cool accessories and low-rise jeans.