James Avery

We teamed up again this year with Citrus to create this lovely stop-motion animated campaign for James Avery.  Using design cues and colors from the spring catalogue and an army of actual charms, we painstakingly adjusted the jewelry frame by frame to bring these elegant spots to life.

Moroch agency brought this adorable project to our team. They wanted elegant and whimsical stop-motion animation of their charm jewelry for a Mother's Day special event. We hunkered down and shot 4 spots in 4 days with painstaking frame by frame practical animation. Both agency and client were thrilled with the spots, and felt they really matched with the brand's identity and style.