Sometimes in selling a product, showing audiences is better than telling them. That was the case when The Integer Group approached us for their EP HM Oil campaign with Exxon Mobil. We wanted to bring our audiences straight into a car engine to showcase how this new product stacks up to its conventional counterpart, all in 360 video.

Over a 4 week production we shot and composited 360 live action footage around a fully CG car, built rigged and animated a stylized V6 engine, and executed a series of oil simulations to showcase how this new oil cleans away sludge often left.