cleveland cavaliers

DIRECTOR’S CUT

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Since the spring of 2015, ATK PLN has enjoyed an incredible working relationship with the Cleveland Cavaliers, creating various videos and projections for their in-game shows and marketing outreach. These projects include pre-game introduction videos and court projections aimed at bringing about maximum energy from the crowd at "The Q"  during the Cav's many playoff runs. 

We've been fortunate to work with a team in Cleveland that allows us to explore different approaches and styles, outside of the typical arena experience, pushing quality and editorial more and more each year. Utilizing our full suite of talent across live action, CG and motion graphics, we've been able to set the bar for in-game experiences and create some amazing Emmy award winning work!

Press: https://www.adforum.com/interviews/atk-pln-and-the-cleveland-cavaliers-partnership