Arli and the World of Wonderful

What is the best way to convince audiences of where to spend their hard earned vacation? This was the creative challenge ATK PLN faced while working on "Arli and the World of Wonderful" for Arlington Conventions & Visitors Bureau. Partnering with creative agency Peter Mayer, we worked to bring to life a fully animated world that highlighted just how much fun the city of Arlington provides.

Executing a fully turn-key piece, the ATK PLN team introduced the world to the Wonderfuls; a young family who seem to be stuck in the rut of every day life until they travel to Arlington for the trip of a lifetime. 

Without character dialogue, our creative team focused on ways to visually communicate the narrative in all aspects of the fully CG piece. Through color, music, camera, lighting, and character animation, our team led the Wonderfuls from dull everyday life to the vibrant fun and vivid excitement of Arlington.

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Behind-the-Scenes: The Making of Arlington